A BIG MOOD
Following a creative brief, these deliverables were created for the luxury sunglasses brand Nuovo Sun planning to launch itself into the Australian market. This brand considered 18 to 30 year olds as their main target, hence, were looking for brand assets and deliverables that were modern and youthful, but still represented its heritage and the idea of luxury. ‘A Big Mood’ is derived from the saying “such a mood”, “that’s such a big mood” or simply “mood”. It comes from internet culture and memes as an informal way of expressing intense relatability or agreeance. This campaign was presented and submitted as a group assignment for MKTG2004 Integrated Marketing Communications at Macquarie University.
Marketing Campaign | Graphic Design