JOSEFIA LEMON
Josefia Lemon is a Sydney artist inspired by the natural surroundings of local areas and rural landscapes. She is a thought-leader amongst the fine-arts community and a competent teacher. With 20 years of experience, she is committed to teaching fundamental painting techniques to art students of any level of expertise. Due to the COVID-19 pandemic, she began conducting workshops online. To aid this pursuit, this PR and social media strategy aims to build and nurture an online community, an avenue to promote her workshops, art and initiatives, positioning her as a thought-leader in the art community and like-minded individuals. This campaign is heavily social media-based, divided into three sequential phases - awareness, engagement and promotion, and retention. This pitch project was presented to a real client and submitted as a group assignment for MMCC3090 PR & Social Media at Macquarie University.
PR & Social Media Strategy | Graphic Design