


Macquarie University Philanthropy Club is a student-led organisation affiliated with Macquarie University. This social media collateral was created to promote their 'Meet & Greet' event. This event is held at the beginning of every new semester. To appeal to its members, graphics should be colourful and trendy so that the club and its organisers appear approachable. The lighthouse motif is carried throughout MUPC's branding as a symbol of light and guidance, as well as its affiliation with the university.