PHRESH

PHRESH is a new health-and-wellbeing-focused juice brand.  The task for this pitch project was to create a new brand and present its launch strategy by highlighting competitor research, target market research, points of parity and differences, and integrated marketing communications. A major part required for the integrated marketing communications strategy relied on the brand assets created for the brand. The brand uses lots of bright colours and organic shapes to portray a strength-driven, motivated and sincere brand. This pitch project was presented and submitted as a group assignment for MKTG3011 Brand Management at Macquarie University.